When to use Local Search Engine Optimization Technique?

Search Engine Optimization (SEO) is utilized to drive more customers to your business website. However, if you are managing a small or a medium-sized business located within a particular region, it would make immense sense to use local SEO for your needs. Local Search Engine Optimization is very useful for businesses looking at driving local traffic to their website.

Local SEO scores over generalized SEO services, particularly for small or mid-sized businesses that are heavily dependent on local customers. This is because a small business has fewer resources, and these can be channelized better by using local SEO efforts; generalized SEO would spread precious resources too thinly, rendering them less effective.

There are two situations where you would like to utilize local SEO for improving your service offering:

• When you have an audience that is limited in terms of geographic location
• When you want a cost effective solution

Multiple Benefits

As with generalized SEO services, your keyword choice needs to be kept in mind as well. Effective keywords paired with specifics such as city or locality name, helps your local SEO efforts immensely:

• Faster and better online search rankings
• Better imprints on the customers' minds
• High returns on SEO investment

When you choose to implement local SEO, you get more value for money than you would by investing in generalized SEO services. Local SEO is extremely useful in businesses such as restaurants or a specialty store, or for accessing services available only at select locations within a city or state. If your business caters to customers within a particular region, it would make more sense to have a higher regional presence. This helps you reap more benefits in terms of increased customer base for the amount of money you invest in executing SEO services.

Analytix Solutions Offers Cost Effective and Unique SEO Service Package

September 13th, 2011 (Woburn) MA - Analytix Solutions is a professional web marketing company offering cost effective, scalable, customized and result-oriented SEO Services to startups and established firms worldwide. The company, being in the web marketing industry for 5 years now, is coupled with well established infrastructure, expert team of web marketing professionals with rich experience in their respective domains and unique reporting system to optimize online marketing process.

Analytix Solutions offers an array of SEO, Social Media Marketing and PPC services packages ideally designed for startups and small to mid size companies. Companies can choose from the Basic, Pro and Biz Plus packages as per their budgets to promote their online business to the next level of brand building. The complete package of SEO, SMM and PPC are specifically designed to assist startups and SMB/SME's who have ventured into the online business are looking to give a boost to their business by generating leads through Search Engines and are in the lookout for some trusted and professional associate to partner with in terms of SEO and Search Marketing services.

"The objective of our SEO Services, Boston is to enable Startups, SMB's and SME's to be able to establish a brand name by leveraging latest online marketing platforms and technologies that too at an affordable prices without compromising with quality," said Mark head – marketing "These packages are specifically designed for startups, small and midsize firms which work on shoestring marketing budgets. The key advantage with SEO is that it drives targeted traffic to your website i.e. customers who are specifically looking for the product or service that you offer."

Headquartered in Woburn, Analytix Solutions has earned a great rapport and wide client base coming from multiple verticals across the globe.

Seo packages

View more presentations from Mark Waltzer

About Analytix Solutions

Analytix Solutions is a professional web marketing solution provider with a vision to become one of the prominent online SEO services providers in United States leveraging its expertise, experience and state-of-the-art infrastructure. For more details about the SEO, SMM and PPC service package please visit http://www.slideshare.net/marksbsteam/seo-packages-9241508.

How to Make Google Panda Proof Website?

Google Panda is a new "webpage Quality Checking Parameter" in the Google's Algorithm. Google facilitates the algorithm to assign place to webpage in search engine result pages (SERP). Google Panda focuses on the quality of the website as better the quality higher the chances to rank up. Original and unique content on the webpage is the main base for checking the quality of website. The first version of Google Panda, known as 'Farmer', was rolled out in February. In April, version 2.0 of panda was launched. With some modification in algorithm they rolled out panda version 2.1 in May. The last one was in June, Panda 2.2.

Why Google Implemented this?
The main purpose of the implementing such kind of update is to offer better quality result to Google users. As mention in the February Post of Google Blog "This update is designed to reduce rankings for low-quality sites - sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."

In general perspective, webpage having too much advertising, copied content, is less trust worthy and is removed from large group of users search result.

What are the after effects of Google Panda?
A bunch of online marketing experts find their site has been affected by panda. They have noticed an average 40% drop in Google search traffic. Their research also inferred that the webpage placement has been changed in SERP and now ranking after second page. There are various cases reported to Google about having original content ranked on second page. This is the reason behind new version of panda coming into the picture.

How you can develop Google Panda Proof Website?
It is not only quality content but many other factors are also to be considered while developing Google Panda proof website:

1. Streaming the content and ads in proper proportion can resolve the problem. Experts recommend 60% for content and 40% for ads.
2. Your contents should not be copied from other website. If it is, you can change or tweak the content and title for originality. Giving credit to the original source can help you developing a genuine site..
3. Irrelevant insertion of keywords in content with an intention to increase the keyword density may bring the site under the scrutiny of Google Panda.
4. There is a possibility that Google user click on "delete results" because of its quality. So, make your website rich in information and avoid looking like spammed websites.
5. You must replace the absurd content by meaningful and well structured sentences with correct English. It can help you to improve on ranking.
6. If you are selling something by accepting credit card, you must have secure server. Such kind of efforts can make your webpage more trustworthy and reliable.
7. The reports, analysis and thesis can improve the quality of webpage.
8. Your content must be supported by helpful specifications about the topic.

Though, there is no official manual or document for Google panda, the above mention points can help you to get out of panda effect and building panda proof website.

I am waiting for your experience about making Google Panda Proof Website. What is your opinion about the updates?

Happy Independence Day

Analytix salutes all the freedom fighters who fought for our freedom. On this occasion of the Independence Day, Analytix Solutions wishes you all a very delightful and happy Independence Day!

Measuring Your SEO Performance

‘SEO’ is a universally known term for “Search Engine Optimization”. Most of the people talk about various SEO terminologies such as off-page, on-page, robots, sitemap, press release, articles, blogs and many more. Do you know of any proven metrics to measure the success of your SEO campaign? Does your SEO provider provide you with comprehensive statistics to demonstrate the results of your SEO Campaign? Do you get any business intelligence reports from your SEO on the basis of which the parameters hampering the success of your campaign can be identified and corrected?

As a professional SEO service provider we not only build and execute your SEO campaign but also on a periodic basis analyze results using performance measurement metrics and help us identify weak links in the campaign, if any. Constant analysis and improvement of methods helps to sustain top listings in search engines on a consistent basis. Consistency in maintaining top rankings in search listings helps in building the online brand presence that every business yearns for.

In this article, is a case study of one of our clients and how using our performance measurement metrics and improvisation techniques we have consistently delivered impressive results and help them maintain consistent web traffic.

“Before” graph represents the value of not optimized website.
“After” graph represents the value of Optimized website by us.

Website Traffic Analysis:

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Result: Increase in web traffic from 1,381 to 2,228 per month which is the nearly double as compared to the traffic prior to optimization.

Keywords Analysis:

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Result: Increase in keyword visits from 839 to 1,282 per month which is the nearly double as compared to the traffic prior to optimization.

Goal Conversion Detail:

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Result: Increase in Goal Conversion means website is reaching to the right target audiences and they are reaching to the right source i.e, website's particular webpage.

The ultimate goal of the any business website is to convert the visitor into a prospect. We build an action plan to not only widen the online brand visibility of our client but also maintain a focus on the ultimate objective of website i.e. generating prospects. Through website optimization and targeting relevant keywords and persistent efforts on reaching out to your prospective client base we well and truly convert your website into a value proposition for your business.

As a top performing SEO Provider our USP lies in the fact that our focus is not only to optimize your website for Search Engine Performance but also to make it an effective and usable tool in your overall marketing plans. If you are looking for something more than just SEO Services just speak to us once and we will demonstrate how website could drive the growth of your business. Contact Us Today !!!

Black Hat Technique – An Illegal Gateway to SEO Success

Search Engine Optimization (SEO), the most popular web marketing technique to register your online presence, is getting more and more acceptance and boom with the accelerating quantum of websites being launched each day. So is the mushrooming of SEO services offered by various SEO companies making it difficult to choose the right SEO service provider to hire to improve ranking of your website!

Let's have a better insight of the techniques facilitated for optimization purpose. These include - Black Hat and White Hat. These days people are falling prey to Black hat technique which is categorized as 'illegal' by the search engines but due to its instant results, it has been opted for by several companies ultimately landing them in trouble. How it works and what are the consequences? Have a look!

How Black Hat Techniques Work

There are certain guidelines to be followed for optimization of the websites as directed by major search engines. Black hat technique is one of the growing techniques, claiming fast optimization but not without fast adverse impacts on your site. Black Hat SEO methods include a commonly used practice called clocking which involves creating separate web content for search engine and separate for site visitors, excessive usage of keywords in the content, facilitating popular but non-relevant keywords in the texts.

Results of Adopting Back Hat Technique

All these maneuvers of Black Hat technique can result in sudden increase in your SEO ranking but it will also ban your website or you may also get penalized for the same by the major search engines. Banning of website or penalization for facilitating wrong techniques will lead to drop in SEO ranking and consequently losing business.

To avoid any such disaster of getting banned and penalized, hire only eminent SEO service provider which has the track record of relying on white hat techniques as a part of their SEO services. Don't forget the greater the temptation of improved ranking through black hat technique sounds the results of employing unscrupulous techniques are even stronger.

So, next time when you hire an SEO service provider, don't get impatient in catapulting your website ranking overnight. Allow the SEO service provider to adopt fair means of improving your SEO ranking because the probability of sustaining the ranking will be higher, if right SEO services are entailed.

Happy Father's Day

A great salute to the Father as a guiding force in our lives! Analytix Solutions wishes you a Very Fruitful and Happy Father’s Day!

Happy Mother’s Day

Make Mother’s Day a memorable one, and let her know how much she means to you. Analytix Solutions wishes you a Very Fruitful and Happy Mother’s Day!

Happy Easter

Analytix wishes all its readers Happy Easter.

Happy President’s Day

Once again President Day is there to remind you all, what role our past presidents played to make our country the world leader! Let’s commemorate this historical occasion jointly and pledge to continue celebrating this event every coming year to honor our past presidents.

Analytix Solutions wishes you a Very Happy President’s Day!!

What SEO Companies Do and What to Know About Good SEO Company

SEO companies analyze your websites and report suggested alterations that should be incorporated in order to make a website more search engine friendly.

Its functionalities include in-depth SEO website evaluation of website HTML code, encompassing META tags and Alt image tags, in addition to SEO analysis of website design, keyword text weight, download time and other allied SEO features. Website inspectors then generate a detailed SEO report including manually developed META tags, alt tags and recommend other website alterations.

There are myriads of SEO companies out there. Most SEO companies only analyze and report on basic website HTML code and restricted website design features. By contrast, some leading SEO service providers offer detailed analysis and SEO reports of HTML code and all perspectives of website design from textual pertinence to aesthetic craft. Professional onternet marketing service provider will offer an intensive SEO report including workable changes that should be made to a website in order to improve search engine rankings for the long-term. General SEO companies will, however, only emphasis on what is wrong with a website without providing good suggestions to improve search engine rankings.

Most of SEO companies will analyze a website facilitating automated, report generating software and forward their client a copy of a generic SEO report. On the other hand a good internet marketing service provider will abstain from facilitating any automated software to evaluate a website or to gather an SEO report.

Generating user-friendly SEO reports and 'white hat' SEO practices are the pillars of good SEO Company. All good SEO companies will refrain from considering the out-dated practice of automated website submissions. Professional SEO service provider will advocate only the ethical use of manual website submissions to diverse sources.

Another vital aspect is that good SEO companies will be flexible in remodeling their services to address their client's needs. Good SEO companies now offer on-page SEO website designs and SEO implementations with an intention to save clients a lot of time and effort. SEO companies are witnessing an astronomical rise in clients opting for onsite SEO web design as they are aware that all onsite SEO web design implementations are conducted by professionals who are accustomed with effective and ethical SEO practices.

Keeping all these components in mind, if you are seeking good SEO Company in order to improve website rankings, look for all the above said qualities before zeroing in on a specific internet marketing service provider.