SEO Techniques Likely To Be Outdated In 2014 And Overview Of New SEO Trends

Do you believe SEO is dead?

Check out what SEO Gurus have to say on this,

"I've said it before, but SEO is in many ways about change. The Best SEOs recognize, adapt, and even flourish when changes happen." - Matt Cutts

"I'll be honest - I don't think SEO will die." - Rand Fishkin (SEO Moz)

Even I believe that SEO will never die, it will be updated. In every field, change and update is the future, so you have to be updated in SEO if you want to grow.

Then who’s gonna die?

• Old Fashioned Strategy
• Traditional Behavior
• Those who don't know algorithm changes

On-Site SEO Factors that may no longer work:-

• Meta keywords, Meta Description, Meta Author
• H1 to H6 Tags
• Bold, Italic, Underline and other formatting tags
• Exact matching anchor texts in contextual links
• Title attribute used for anchor text and images
• Using table formed structure instead of DIV and HTML5+CSS3
• IDs / parameters / numbers in URL instead of meaningful name of the page
• Heavily stuff keywords in URL, Images name, links & Content
• Heavy Images and code, flash
• Heavy size of the page
• Broken links
• Poor usage of 301, 302, 404

Off-Site SEO Factors that may no longer work:-

• Directory Submissions using keywords instead of business/brand names.
• Social Bookmarking with repeated titles and descriptions
• Article Submission using same/spun/poor quality content
• Useless press releases distribution
• Classified posting
• Creating just profiles on web 2.0 properties
• Blog commenting
• Forums with unplanned strategy
• Products / services image submission

Overview of New SEO Trends in 2014:-

• Building Authority
• Quality Content
• Adaptable Content & Responsive Design
• Unique approach
• Expanding your network by encouraging authority to connect
• Infographics
• Balanced, neutral link profiles
• Removing low quality links
• Social Media Engagement

Conclusion:-
The points above reveal that SEO will never die, but the process will change/get updated day by day. You have to update yourself in the SEO field to grow. Be adaptable and an eager learner to stay on top.

Do you have any questions? Please leave an email at sales@aixsol.com.

About Author
Dhaval Shah
Dhaval Shah is the Search Engine Marketing Manager at Analytix Solutions LLC, an Accounting based company in Woburn, MA. Contact him on djshah@aixsol.com.

Which Social media to adopt for your business?

Social media optimization (SMO) is a term many businesses are not familiar with. While one school of thought feels that social media is not understood properly by them, there is also a little-known factoid that for some businesses, social media could reap in rich benefits, particularly if search engine marketing (SEM) and SMO are harnessed effectively.

However, with the high number of social media on the horizon today, which one do you choose from, for your business?

There are a number of social media tools you can choose from, such as networking sites or blogs and microblogs. Each one has its own pros and cons. You can begin with analyzing your own requirements. Typical requirements include:

• Communication with clients
• Relevant customer engagement
• Resolving issues, if any, in a timely and satisfactory manner

Using Facebook

By far, Facebook is one of the most popular platforms for communication. Its applications allow for engagement and interaction – two of the most-needed qualities in any media platform. Facebook is also a good medium for publicity through SMO, since it provides an excellent forum for contextual advertising.

Irrespective of the nature of your services – whether you are a B2B provider, or a B2C provider, the significance of thorough communication can never be overemphasized. With Facebook, you can engage in meaningful customer dialogues, where your customer communicates with you clearly and openly about his or her expectations. It is an effective platform for meaningful engagement and, eventually, effective SEM.

Using Networking Sites

LinkedIn is an example of a networking site, and works very well as a networking and public relations (PR) tool. Because LinkedIn is limited in the sense that it does not allow for conversations and dialogues, it acts ideally as a tool for broadcasting while still inviting opinion.

Your clients may also utilize LinkedIn for referrals. Conversely, if you describe your service offerings on your LinkedIn page there is a likelihood that your clients' contacts will also look up your work, thus becoming your potential clients. Investing some time in research and contextual advertising can help boost your marketing and social media optimization efforts and as well.

Using a Microblog

Twitter is a good example of a microblog. However, as with the microblog structure, the most you can do with Twitter is make a mention, and going ahead, build a story out of the mentions. However, if your customers are not comfortable using the medium, the platform for communication gets limited severely. However, for someone interested in furthering business interests, Twitter can also become part of your SEM strategies.

But an effectively worded text can help draw attention to your problem. This quality has been used by customers to voice their complaints or unhappiness with a particular service or company. Keeping this in mind then, you can choose to use your Twitter account as a forum to talk with your clients and tap into their grievances as well.

Google Penguin Updates: Effects and Solutions

Google, on a periodic basis, updates and enhances their search algorithm to improve the quality of search results. The focus is to have genuinely optimized and relevant quality sites among the top results for the keywords. Google recently announced a new update that would affect website rankings, termed as 'Google Penguin Update'.

The focal point of the Penguin update is the link structure of the website. It examines links which refer to your website on a wide variety of parameters like quality of backlink, anchor text, backlink type, website weightage, etc. So now Site Optimizers have to take due diligence in picking externals links referring to your website. Henceforth, SEO service providers and consultants' efforts of optimizing websites via linking will not be limited to just quantity of links, but also quality of links.

For all those Internet Marketing professionals and Web Marketers who have spent considerable amount of time working with their SEO service providers and consultants building page ranks and achieved the objective of having listed their website among top search results, the questions bugging them most would be about what repercussions the Google Penguin update would have on their site rankings and how to counter them.

If currently the links to your website are from low quality or spammy websites, your site page ranks and search rankings are going to take a major hit from this update. While creating links in the near future, site optimizers will have to double check the quality of the website before submitting your link to the webmasters of the website. Refrain from creating backlinks from websites that look spammy or have bad page ranks.

Most of the SEO service providers and consultants use the same anchor text and same link in order to achieve better ranking. But post- Google Penguin update, the same would be considered as Spam. In order to avoid being tagged as spam, site optimizers will have to use different anchor text as well as different links while getting backlinks.

The sites that would take the major hit would be sites using keyword stuffing or creating keyword clouds as such sites are a prime target for Google Penguin update. The simplest and the best way to avoid it is by using keywords related to your page and maintaining the keyword density ratio in the page content. You can research for keywords related to your page using Google Adword Keyword Tool.

Bottom line, to ensure the consistency of your search ranking your SEO service provider or consultant will have to continuously analyze the rankings on keywords as well as traffic to measure the success of optimization.

If you wish to know more about Search Engine Optimization as well as countering the Google Penguin update effect please feel free to post your queries on bizd@aixsol.com. Please feel free to send your suggestions for any particular topic pertaining to SEO which you wish us to write about and post on this blog.

Lastly please feel free to post your comments and feedback on this blog post. Do continuous analysis of your ranking on keywords as well as traffic to measure the success of optimization. Are you out of reach of such Penguin effects? Do you have any other suggestions? Please do comment to make this article more valuable to optimizers and business persons.

When to use Local Search Engine Optimization Technique?

Search Engine Optimization (SEO) is utilized to drive more customers to your business website. However, if you are managing a small or a medium-sized business located within a particular region, it would make immense sense to use local SEO for your needs. Local Search Engine Optimization is very useful for businesses looking at driving local traffic to their website.

Local SEO scores over generalized SEO services, particularly for small or mid-sized businesses that are heavily dependent on local customers. This is because a small business has fewer resources, and these can be channelized better by using local SEO efforts; generalized SEO would spread precious resources too thinly, rendering them less effective.

There are two situations where you would like to utilize local SEO for improving your service offering:

• When you have an audience that is limited in terms of geographic location
• When you want a cost effective solution

Multiple Benefits

As with generalized SEO services, your keyword choice needs to be kept in mind as well. Effective keywords paired with specifics such as city or locality name, helps your local SEO efforts immensely:

• Faster and better online search rankings
• Better imprints on the customers' minds
• High returns on SEO investment

When you choose to implement local SEO, you get more value for money than you would by investing in generalized SEO services. Local SEO is extremely useful in businesses such as restaurants or a specialty store, or for accessing services available only at select locations within a city or state. If your business caters to customers within a particular region, it would make more sense to have a higher regional presence. This helps you reap more benefits in terms of increased customer base for the amount of money you invest in executing SEO services.

Analytix Solutions Offers Cost Effective and Unique SEO Service Package

September 13th, 2011 (Woburn) MA - Analytix Solutions is a professional web marketing company offering cost effective, scalable, customized and result-oriented SEO Services to startups and established firms worldwide. The company, being in the web marketing industry for 5 years now, is coupled with well established infrastructure, expert team of web marketing professionals with rich experience in their respective domains and unique reporting system to optimize online marketing process.

Analytix Solutions offers an array of SEO, Social Media Marketing and PPC services packages ideally designed for startups and small to mid size companies. Companies can choose from the Basic, Pro and Biz Plus packages as per their budgets to promote their online business to the next level of brand building. The complete package of SEO, SMM and PPC are specifically designed to assist startups and SMB/SME's who have ventured into the online business are looking to give a boost to their business by generating leads through Search Engines and are in the lookout for some trusted and professional associate to partner with in terms of SEO and Search Marketing services.

"The objective of our SEO Services, Boston is to enable Startups, SMB's and SME's to be able to establish a brand name by leveraging latest online marketing platforms and technologies that too at an affordable prices without compromising with quality," said Mark head – marketing "These packages are specifically designed for startups, small and midsize firms which work on shoestring marketing budgets. The key advantage with SEO is that it drives targeted traffic to your website i.e. customers who are specifically looking for the product or service that you offer."

Headquartered in Woburn, Analytix Solutions has earned a great rapport and wide client base coming from multiple verticals across the globe.

Seo packages

View more presentations from Mark Waltzer

About Analytix Solutions

Analytix Solutions is a professional web marketing solution provider with a vision to become one of the prominent online SEO services providers in United States leveraging its expertise, experience and state-of-the-art infrastructure. For more details about the SEO, SMM and PPC service package please visit http://www.slideshare.net/marksbsteam/seo-packages-9241508.

How to Make Google Panda Proof Website?

Google Panda is a new "webpage Quality Checking Parameter" in the Google's Algorithm. Google facilitates the algorithm to assign place to webpage in search engine result pages (SERP). Google Panda focuses on the quality of the website as better the quality higher the chances to rank up. Original and unique content on the webpage is the main base for checking the quality of website. The first version of Google Panda, known as 'Farmer', was rolled out in February. In April, version 2.0 of panda was launched. With some modification in algorithm they rolled out panda version 2.1 in May. The last one was in June, Panda 2.2.

Why Google Implemented this?
The main purpose of the implementing such kind of update is to offer better quality result to Google users. As mention in the February Post of Google Blog "This update is designed to reduce rankings for low-quality sites - sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."

In general perspective, webpage having too much advertising, copied content, is less trust worthy and is removed from large group of users search result.

What are the after effects of Google Panda?
A bunch of online marketing experts find their site has been affected by panda. They have noticed an average 40% drop in Google search traffic. Their research also inferred that the webpage placement has been changed in SERP and now ranking after second page. There are various cases reported to Google about having original content ranked on second page. This is the reason behind new version of panda coming into the picture.

How you can develop Google Panda Proof Website?
It is not only quality content but many other factors are also to be considered while developing Google Panda proof website:

1. Streaming the content and ads in proper proportion can resolve the problem. Experts recommend 60% for content and 40% for ads.
2. Your contents should not be copied from other website. If it is, you can change or tweak the content and title for originality. Giving credit to the original source can help you developing a genuine site..
3. Irrelevant insertion of keywords in content with an intention to increase the keyword density may bring the site under the scrutiny of Google Panda.
4. There is a possibility that Google user click on "delete results" because of its quality. So, make your website rich in information and avoid looking like spammed websites.
5. You must replace the absurd content by meaningful and well structured sentences with correct English. It can help you to improve on ranking.
6. If you are selling something by accepting credit card, you must have secure server. Such kind of efforts can make your webpage more trustworthy and reliable.
7. The reports, analysis and thesis can improve the quality of webpage.
8. Your content must be supported by helpful specifications about the topic.

Though, there is no official manual or document for Google panda, the above mention points can help you to get out of panda effect and building panda proof website.

I am waiting for your experience about making Google Panda Proof Website. What is your opinion about the updates?

Happy Independence Day

Analytix salutes all the freedom fighters who fought for our freedom. On this occasion of the Independence Day, Analytix Solutions wishes you all a very delightful and happy Independence Day!

Measuring Your SEO Performance

‘SEO’ is a universally known term for “Search Engine Optimization”. Most of the people talk about various SEO terminologies such as off-page, on-page, robots, sitemap, press release, articles, blogs and many more. Do you know of any proven metrics to measure the success of your SEO campaign? Does your SEO provider provide you with comprehensive statistics to demonstrate the results of your SEO Campaign? Do you get any business intelligence reports from your SEO on the basis of which the parameters hampering the success of your campaign can be identified and corrected?

As a professional SEO service provider we not only build and execute your SEO campaign but also on a periodic basis analyze results using performance measurement metrics and help us identify weak links in the campaign, if any. Constant analysis and improvement of methods helps to sustain top listings in search engines on a consistent basis. Consistency in maintaining top rankings in search listings helps in building the online brand presence that every business yearns for.

In this article, is a case study of one of our clients and how using our performance measurement metrics and improvisation techniques we have consistently delivered impressive results and help them maintain consistent web traffic.

“Before” graph represents the value of not optimized website.
“After” graph represents the value of Optimized website by us.

Website Traffic Analysis:

(click on the image for Larger View)

Result: Increase in web traffic from 1,381 to 2,228 per month which is the nearly double as compared to the traffic prior to optimization.

Keywords Analysis:

(click on the image for Larger View)

Result: Increase in keyword visits from 839 to 1,282 per month which is the nearly double as compared to the traffic prior to optimization.

Goal Conversion Detail:

(click on the image for Larger View)

Result: Increase in Goal Conversion means website is reaching to the right target audiences and they are reaching to the right source i.e, website's particular webpage.

The ultimate goal of the any business website is to convert the visitor into a prospect. We build an action plan to not only widen the online brand visibility of our client but also maintain a focus on the ultimate objective of website i.e. generating prospects. Through website optimization and targeting relevant keywords and persistent efforts on reaching out to your prospective client base we well and truly convert your website into a value proposition for your business.

As a top performing SEO Provider our USP lies in the fact that our focus is not only to optimize your website for Search Engine Performance but also to make it an effective and usable tool in your overall marketing plans. If you are looking for something more than just SEO Services just speak to us once and we will demonstrate how website could drive the growth of your business. Contact Us Today !!!

Black Hat Technique – An Illegal Gateway to SEO Success

Search Engine Optimization (SEO), the most popular web marketing technique to register your online presence, is getting more and more acceptance and boom with the accelerating quantum of websites being launched each day. So is the mushrooming of SEO services offered by various SEO companies making it difficult to choose the right SEO service provider to hire to improve ranking of your website!

Let's have a better insight of the techniques facilitated for optimization purpose. These include - Black Hat and White Hat. These days people are falling prey to Black hat technique which is categorized as 'illegal' by the search engines but due to its instant results, it has been opted for by several companies ultimately landing them in trouble. How it works and what are the consequences? Have a look!

How Black Hat Techniques Work

There are certain guidelines to be followed for optimization of the websites as directed by major search engines. Black hat technique is one of the growing techniques, claiming fast optimization but not without fast adverse impacts on your site. Black Hat SEO methods include a commonly used practice called clocking which involves creating separate web content for search engine and separate for site visitors, excessive usage of keywords in the content, facilitating popular but non-relevant keywords in the texts.

Results of Adopting Back Hat Technique

All these maneuvers of Black Hat technique can result in sudden increase in your SEO ranking but it will also ban your website or you may also get penalized for the same by the major search engines. Banning of website or penalization for facilitating wrong techniques will lead to drop in SEO ranking and consequently losing business.

To avoid any such disaster of getting banned and penalized, hire only eminent SEO service provider which has the track record of relying on white hat techniques as a part of their SEO services. Don't forget the greater the temptation of improved ranking through black hat technique sounds the results of employing unscrupulous techniques are even stronger.

So, next time when you hire an SEO service provider, don't get impatient in catapulting your website ranking overnight. Allow the SEO service provider to adopt fair means of improving your SEO ranking because the probability of sustaining the ranking will be higher, if right SEO services are entailed.

Happy Father's Day

A great salute to the Father as a guiding force in our lives! Analytix Solutions wishes you a Very Fruitful and Happy Father’s Day!

Happy Mother’s Day

Make Mother’s Day a memorable one, and let her know how much she means to you. Analytix Solutions wishes you a Very Fruitful and Happy Mother’s Day!

Happy Easter

Analytix wishes all its readers Happy Easter.

Happy President’s Day

Once again President Day is there to remind you all, what role our past presidents played to make our country the world leader! Let’s commemorate this historical occasion jointly and pledge to continue celebrating this event every coming year to honor our past presidents.

Analytix Solutions wishes you a Very Happy President’s Day!!

What SEO Companies Do and What to Know About Good SEO Company

SEO companies analyze your websites and report suggested alterations that should be incorporated in order to make a website more search engine friendly.

Its functionalities include in-depth SEO website evaluation of website HTML code, encompassing META tags and Alt image tags, in addition to SEO analysis of website design, keyword text weight, download time and other allied SEO features. Website inspectors then generate a detailed SEO report including manually developed META tags, alt tags and recommend other website alterations.

There are myriads of SEO companies out there. Most SEO companies only analyze and report on basic website HTML code and restricted website design features. By contrast, some leading SEO service providers offer detailed analysis and SEO reports of HTML code and all perspectives of website design from textual pertinence to aesthetic craft. Professional onternet marketing service provider will offer an intensive SEO report including workable changes that should be made to a website in order to improve search engine rankings for the long-term. General SEO companies will, however, only emphasis on what is wrong with a website without providing good suggestions to improve search engine rankings.

Most of SEO companies will analyze a website facilitating automated, report generating software and forward their client a copy of a generic SEO report. On the other hand a good internet marketing service provider will abstain from facilitating any automated software to evaluate a website or to gather an SEO report.

Generating user-friendly SEO reports and 'white hat' SEO practices are the pillars of good SEO Company. All good SEO companies will refrain from considering the out-dated practice of automated website submissions. Professional SEO service provider will advocate only the ethical use of manual website submissions to diverse sources.

Another vital aspect is that good SEO companies will be flexible in remodeling their services to address their client's needs. Good SEO companies now offer on-page SEO website designs and SEO implementations with an intention to save clients a lot of time and effort. SEO companies are witnessing an astronomical rise in clients opting for onsite SEO web design as they are aware that all onsite SEO web design implementations are conducted by professionals who are accustomed with effective and ethical SEO practices.

Keeping all these components in mind, if you are seeking good SEO Company in order to improve website rankings, look for all the above said qualities before zeroing in on a specific internet marketing service provider.

Welcome 2011

As 2010 descends, we get ready to welcome this New Year with open arms. It had been a great year (glad that America has bounced back .. no questions about why we are still the leading nation across the globe). Let's pledge to continue our association next year.

Happy Thanksgiving 2010

It’s time to be thankful for all the good things in life. Thanksgiving 2010 is upon us and here Analytix Team wishes you a sincere heart-felt thanks to all our clients, well-wishers, friends and family who have helped us survive the difficult recession of 2009-10. We look forward to enriching upon this relationship for further growth next year.

Analytix Team wish you great time with your family and friends on the Thanksgiving Day.

Happy Columbus Day

Analytix wishes you a very HAPPY COLUMBUS DAY! It’s the day of the arrival of Columbus in America and celebrates the spirit of adventure and discovery. So hope your day is filled with fun and adventure!

Looking for SEO services? Ensure that your package includes optimization for Bing

Getting the maximum number of visitors on your website is the main objective of SEO services. Hiring an expert for your search engine optimization ensures that your website becomes visible to online users for your preferred keywords; that is the success of your SEO services. However, the immense popularity of Google as a search engine has made a lot of SEO companies ignore the importance of Bing, which can be a huge crowd puller. Bing has created its own niche as far as search engines are concerned. It has its own users, who are significant in numbers, which cannot be ignored by any business organization. Your SEO services package should hence include planning for Bing as well. Some important factors your SEO company should consider for Bing are:

• As with other search engines, content is very important with Bing as well. Experts familiar with SEO services suggest keeping content quantity high - your web pages should have at least 300 words or more, if you want to optimize your website for Bing. Google requires a bit less than this, but you would do well to keep the content long, so that Bing likes and crawls your content as well. If you do not have the time to take care of content, your SEO company might also provide content writing services, which you can avail.

• Like Google, Bing also likes it if your website has linking with other sites in the same industry. Your SEO services package will by default include link building services, which will serve you well for Bing optimization. Hence, you should include link building in your SEO services if you are focusing on Bing.

• An older website domain is usually preferred by Bing’s crawlers. Even before you think of hiring SEO services, your website domain should be several years old. You have the option of buying an older domain or maintaining multiple ones in order to maintain website visitors. If required, your SEO company can help in marketing your relatively younger domain aggressively to offset any disadvantages through off-page and on-page SEO activities.

• Ensure through your SEO service provider that the MSNBot is able to crawl your website. It may happen that certain web crawlers may be prohibited from crawling certain websites. Ask your SEO company to make sure that Bing's crawlers are not in the prohibited crawlers list.

Happy Labor Day

Analytix wishes you a HAPPY LABOR holiday! Here we salute the silent heroes 'the American workers' whose contributions have made us one of the greatest nations on this planet. We admire and celebrate the economic and social achievement of all our workers.

Wondering if your business needs a SEO company? Some pointers which will help you out

The importance of a SEO company has increased many folds during the past few years due to the increasing number of people buying products and services online. In such a situation, the importance of online marketing and hiring a SEO company to improve search rankings has become of utmost importance if you want to effectively develop your business. If you have a product or service which you sell online or want to promote it online, you must be wondering if a SEO firm is worth investing in. Trust us, it is worth it. Why, you ask? Here are some reasons why hiring SEO services for your business is a good step:

Return on Investment

If your business targets online users, SEO services will give you the quickest return on investment. A SEO company has various methods and knows the techniques to improve rankings in search results. Getting your website in top rankings on search engines will grab the attention of a niche crowd which is already looking for your product or service. Conversion of this crowd into your clients will hence be a quicker process. A professional SEO company hence ensures that you get the best ROI on your investment in SEO services and make a success of your online marketing campaign.

Experience

You don't cut your own hair, do you? You hire a barber, whose specialization it is to cut hair. In a similar manner, it is advisable to hire an experienced SEO company to optimize your website rather than trying to swing it alone. True, it will be more expensive than doing it yourself, as you will have to buy a package from the SEO firm; however, you also need to consider the difference in the end results. A SEO company is an expert and has years of experience in providing SEO services to businesses. It will know exactly what to do to increase business through online traffic.

More Time on Your Hand

Search engine optimization is a time consuming task. If you don't hire a SEO company and take it upon yourself, you may end up spending hours on SEO rather than focusing on your business activities. Handing over search engine optimization to a SEO company balances the scale by giving you time to focus on revenue-generating activities. Moreover, you can rest assured that a professional SEO service provider is taking care of your website and using tried and tested promotional methods to promote your business online.