How to Make Google Panda Proof Website?

Google Panda is a new "webpage Quality Checking Parameter" in the Google's Algorithm. Google facilitates the algorithm to assign place to webpage in search engine result pages (SERP). Google Panda focuses on the quality of the website as better the quality higher the chances to rank up. Original and unique content on the webpage is the main base for checking the quality of website. The first version of Google Panda, known as 'Farmer', was rolled out in February. In April, version 2.0 of panda was launched. With some modification in algorithm they rolled out panda version 2.1 in May. The last one was in June, Panda 2.2.

Why Google Implemented this?
The main purpose of the implementing such kind of update is to offer better quality result to Google users. As mention in the February Post of Google Blog "This update is designed to reduce rankings for low-quality sites - sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."

In general perspective, webpage having too much advertising, copied content, is less trust worthy and is removed from large group of users search result.

What are the after effects of Google Panda?
A bunch of online marketing experts find their site has been affected by panda. They have noticed an average 40% drop in Google search traffic. Their research also inferred that the webpage placement has been changed in SERP and now ranking after second page. There are various cases reported to Google about having original content ranked on second page. This is the reason behind new version of panda coming into the picture.

How you can develop Google Panda Proof Website?
It is not only quality content but many other factors are also to be considered while developing Google Panda proof website:

1. Streaming the content and ads in proper proportion can resolve the problem. Experts recommend 60% for content and 40% for ads.
2. Your contents should not be copied from other website. If it is, you can change or tweak the content and title for originality. Giving credit to the original source can help you developing a genuine site..
3. Irrelevant insertion of keywords in content with an intention to increase the keyword density may bring the site under the scrutiny of Google Panda.
4. There is a possibility that Google user click on "delete results" because of its quality. So, make your website rich in information and avoid looking like spammed websites.
5. You must replace the absurd content by meaningful and well structured sentences with correct English. It can help you to improve on ranking.
6. If you are selling something by accepting credit card, you must have secure server. Such kind of efforts can make your webpage more trustworthy and reliable.
7. The reports, analysis and thesis can improve the quality of webpage.
8. Your content must be supported by helpful specifications about the topic.

Though, there is no official manual or document for Google panda, the above mention points can help you to get out of panda effect and building panda proof website.

I am waiting for your experience about making Google Panda Proof Website. What is your opinion about the updates?

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Measuring Your SEO Performance

‘SEO’ is a universally known term for “Search Engine Optimization”. Most of the people talk about various SEO terminologies such as off-page, on-page, robots, sitemap, press release, articles, blogs and many more. Do you know of any proven metrics to measure the success of your SEO campaign? Does your SEO provider provide you with comprehensive statistics to demonstrate the results of your SEO Campaign? Do you get any business intelligence reports from your SEO on the basis of which the parameters hampering the success of your campaign can be identified and corrected?

As a professional SEO service provider we not only build and execute your SEO campaign but also on a periodic basis analyze results using performance measurement metrics and help us identify weak links in the campaign, if any. Constant analysis and improvement of methods helps to sustain top listings in search engines on a consistent basis. Consistency in maintaining top rankings in search listings helps in building the online brand presence that every business yearns for.

In this article, is a case study of one of our clients and how using our performance measurement metrics and improvisation techniques we have consistently delivered impressive results and help them maintain consistent web traffic.

“Before” graph represents the value of not optimized website.
“After” graph represents the value of Optimized website by us.

Website Traffic Analysis:

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Result: Increase in web traffic from 1,381 to 2,228 per month which is the nearly double as compared to the traffic prior to optimization.

Keywords Analysis:

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Result: Increase in keyword visits from 839 to 1,282 per month which is the nearly double as compared to the traffic prior to optimization.

Goal Conversion Detail:

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Result: Increase in Goal Conversion means website is reaching to the right target audiences and they are reaching to the right source i.e, website's particular webpage.

The ultimate goal of the any business website is to convert the visitor into a prospect. We build an action plan to not only widen the online brand visibility of our client but also maintain a focus on the ultimate objective of website i.e. generating prospects. Through website optimization and targeting relevant keywords and persistent efforts on reaching out to your prospective client base we well and truly convert your website into a value proposition for your business.

As a top performing SEO Provider our USP lies in the fact that our focus is not only to optimize your website for Search Engine Performance but also to make it an effective and usable tool in your overall marketing plans. If you are looking for something more than just SEO Services just speak to us once and we will demonstrate how website could drive the growth of your business. Contact Us Today !!!