Trying to understand web 2.0 can get complicated for those of you, who might arrive a bit late in the technology scene. Google search for web 2.0, shot back 483,000,000 results. Wading through Wikipedia and various other sites might leave you more befuddled with the sheer data overload and feeling defeated when asked to reply to the simple question “What is web 2.0?”
Well putting the technical definitions and jargons given by Mr. Tim O’Reilly (who coined this term first during Web 2.0 conference in 2004) aside, put simply web 2.0 is the improved second version or avtaar of World Wide Web Technology and the difference lies in the usage. The earlier technology was more focused on providing information while web 2.0 is more focused on interaction. Web 2.0 gives the control to user to upload or download and have active interaction through web technology devises. Web 2.0 has lead to a slew of new interactive marketing tools different from the traditional marketing approach. It emphasizes and encourages interaction and dialogues with your audience through tools such as blogging, online meetings & networking, video & podcasts, article & newsletters, wiki’s and syndication. The advantage goes to the small and medium sized businesses, as it gives them competitive edge against larger corporations that are run in an inflexible top down manner.
Although the Web 2.0 is still in its infancy, there has been talks and discussion about the future Web 3.0.
Web 3.0 will lead to more real life simulation experiences and new possibilities with artificial intelligence. Most of it is still hypothecation and suppositions.
The shift has been very subtle but definite from World Wide Web to Web 2.0 and these changes are bringing huge ramifications for marketers everywhere. Keeping yourself constantly updated with latest technology innovations is the only way to stay ahead and get the bigger piece of the game before its left redundant by further innovation and changes.
Well putting the technical definitions and jargons given by Mr. Tim O’Reilly (who coined this term first during Web 2.0 conference in 2004) aside, put simply web 2.0 is the improved second version or avtaar of World Wide Web Technology and the difference lies in the usage. The earlier technology was more focused on providing information while web 2.0 is more focused on interaction. Web 2.0 gives the control to user to upload or download and have active interaction through web technology devises. Web 2.0 has lead to a slew of new interactive marketing tools different from the traditional marketing approach. It emphasizes and encourages interaction and dialogues with your audience through tools such as blogging, online meetings & networking, video & podcasts, article & newsletters, wiki’s and syndication. The advantage goes to the small and medium sized businesses, as it gives them competitive edge against larger corporations that are run in an inflexible top down manner.
Although the Web 2.0 is still in its infancy, there has been talks and discussion about the future Web 3.0.
Web 3.0 will lead to more real life simulation experiences and new possibilities with artificial intelligence. Most of it is still hypothecation and suppositions.
The shift has been very subtle but definite from World Wide Web to Web 2.0 and these changes are bringing huge ramifications for marketers everywhere. Keeping yourself constantly updated with latest technology innovations is the only way to stay ahead and get the bigger piece of the game before its left redundant by further innovation and changes.
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