Do you know that some of the biggest companies are asking their marketing departments to spend more time on websites like LinkedIn, Youtube, Twitter, StumbleUpon, MySpace, Facebook etc? If the statistics of 2008 are to be believed, the online social media commands the highest time and attention of youngsters today. The young generation loves it as it is an innovative way to connect and communicate with people all around the world. People’s social as well as professional communication is undertaking a change as they discuss everything from Oscars to Obama on websites such as LinkedIn, Facebook and MySpace. Social media is hence a new category of internet which is a huge crowd-puller. Brand marketers use it as a source for targeted marketing to put across their messages, get feedback on their brand and sales promotion campaigns.
The concept of Social Media Marketing has exploded into the business scenario as the best way to communicate with target audience as well as for Search Engine Optimization. It is the most popular concept in vogue for internet marketing today. With even the smallest businesses going online and tech savvy for a better reach to their consumers, this is hardly surprising. Compared to the millions of consumers businesses can reach through the internet, traditional marketing methods can only reach a limited number of people. Companies, in and SEO, are embracing social media marketing to reach its consumers.
What Social Media Marketing is…
The term “social media” is given to the collection of online mediums through which users communicate on issues they are interested in. The most popular social media are said to be websites like LinkedIn, Youtube, Twitter, StumbleUpon, Facebook etc. These websites have forums created and maintained by users, rather than the company itself or its employees. Social media marketing is a way of utilizing this vast network of social media for marketing purposes. Initially used as a tool for interaction, social media is now looked upon as a medium by businessmen to get their message across to their target consumers. Also known as “social internet marketing”, “social network marketing” and “social marketing”, this concept is becoming a preferred tool for businessmen looking for publicity. In essence, social media marketing combines the word-of-mouth publicity with the millions of internet users. It is used for various purposes like increasing online presence, inbound linking, brand awareness and positive feedback from consumers.
How it Works…
Social media is based on conversations between people of the things they like, with recommendations being passed along if they come across anything interesting. If you have a blog with regular postings of interesting topics, you can promote them on social media sites like LinkedIn, Twitter, StumbleUpon, Facebook etc. If users like your blog, they will pass it along to friends. This way, the information about your company gets passed along by users who like it, to people in their contact. There is a level of trust established between the two users, hence when one recommends your blog to another, it works better than any advertisement ever can.
But your work is not limited only to submitting your blog. After submitting your post at these social bookmarking sites, you need to interact with users with similar interests as yours. You can start building a network by checking out other posts, commenting on them and interacting with the person who has posted that blog. It would be a mistake if you keep on submitting your blog post and expect others to find it. By popularizing your blog this way, you can get inbound links as well as brand awareness for your business. The inbound links, in turn, will also improve your SEO ranking through organic SEO. In addition to blogs, you can also give links to interesting websites and updated information on various issues.
The key to making social media marketing work is generating interest in the content or topic being covered. Quality content is always stressed on, but it plays a vital role in the success or failure of a social media marketing campaign. Users browsing the social bookmarking sites are looking for innovative, new and interesting content, which they then will pass on to their friends. If the content on your blog is uninteresting or old, it will not spread to other users, and they will eventually stop following your blog.
Who Can Use SMM…
Not only large business houses with a pool of resources to dedicate to marketing, but smaller businesses are also starting to use social media as a marketing tool. We hence hear of food vans using Twitter to let followers know which area they will be touring this month, while established banks and others have introduced interactive blogs to let users know of its history. Any business with an internet connection can utilize SMM for business development. It is a better option to putting up ads online and is better accepted due to the creditability of recommendations made by known people.
A Word of Caution…
The message that you want to convey to people in the social media is not controlled by you, but by the users. People are just as likely to complain about a lousy product as recommend it if it was good. It has to be a 2-way interaction, with you giving out useful information in order to get a positive feedback. If the delicately-balanced trust of the users is shattered, they might spam you out of their circle or give you negative feedback.
Social media marketing is a tough concept and requires a lot of time and effort to become successful. It takes time and commitment to develop contacts, trust and respect with the online community and the results are obtained in a long term. If you don’t have the time to put into social media marketing, you can hire an SEO expert or SEO consultant to maintain your online presence through social media marketing.
The concept of Social Media Marketing has exploded into the business scenario as the best way to communicate with target audience as well as for Search Engine Optimization. It is the most popular concept in vogue for internet marketing today. With even the smallest businesses going online and tech savvy for a better reach to their consumers, this is hardly surprising. Compared to the millions of consumers businesses can reach through the internet, traditional marketing methods can only reach a limited number of people. Companies, in and SEO, are embracing social media marketing to reach its consumers.What Social Media Marketing is…
The term “social media” is given to the collection of online mediums through which users communicate on issues they are interested in. The most popular social media are said to be websites like LinkedIn, Youtube, Twitter, StumbleUpon, Facebook etc. These websites have forums created and maintained by users, rather than the company itself or its employees. Social media marketing is a way of utilizing this vast network of social media for marketing purposes. Initially used as a tool for interaction, social media is now looked upon as a medium by businessmen to get their message across to their target consumers. Also known as “social internet marketing”, “social network marketing” and “social marketing”, this concept is becoming a preferred tool for businessmen looking for publicity. In essence, social media marketing combines the word-of-mouth publicity with the millions of internet users. It is used for various purposes like increasing online presence, inbound linking, brand awareness and positive feedback from consumers.
How it Works…
Social media is based on conversations between people of the things they like, with recommendations being passed along if they come across anything interesting. If you have a blog with regular postings of interesting topics, you can promote them on social media sites like LinkedIn, Twitter, StumbleUpon, Facebook etc. If users like your blog, they will pass it along to friends. This way, the information about your company gets passed along by users who like it, to people in their contact. There is a level of trust established between the two users, hence when one recommends your blog to another, it works better than any advertisement ever can.
But your work is not limited only to submitting your blog. After submitting your post at these social bookmarking sites, you need to interact with users with similar interests as yours. You can start building a network by checking out other posts, commenting on them and interacting with the person who has posted that blog. It would be a mistake if you keep on submitting your blog post and expect others to find it. By popularizing your blog this way, you can get inbound links as well as brand awareness for your business. The inbound links, in turn, will also improve your SEO ranking through organic SEO. In addition to blogs, you can also give links to interesting websites and updated information on various issues.
The key to making social media marketing work is generating interest in the content or topic being covered. Quality content is always stressed on, but it plays a vital role in the success or failure of a social media marketing campaign. Users browsing the social bookmarking sites are looking for innovative, new and interesting content, which they then will pass on to their friends. If the content on your blog is uninteresting or old, it will not spread to other users, and they will eventually stop following your blog.
Who Can Use SMM…
Not only large business houses with a pool of resources to dedicate to marketing, but smaller businesses are also starting to use social media as a marketing tool. We hence hear of food vans using Twitter to let followers know which area they will be touring this month, while established banks and others have introduced interactive blogs to let users know of its history. Any business with an internet connection can utilize SMM for business development. It is a better option to putting up ads online and is better accepted due to the creditability of recommendations made by known people.
A Word of Caution…
The message that you want to convey to people in the social media is not controlled by you, but by the users. People are just as likely to complain about a lousy product as recommend it if it was good. It has to be a 2-way interaction, with you giving out useful information in order to get a positive feedback. If the delicately-balanced trust of the users is shattered, they might spam you out of their circle or give you negative feedback.
Social media marketing is a tough concept and requires a lot of time and effort to become successful. It takes time and commitment to develop contacts, trust and respect with the online community and the results are obtained in a long term. If you don’t have the time to put into social media marketing, you can hire an SEO expert or SEO consultant to maintain your online presence through social media marketing.
1 comment:
Post a Comment