Social media marketing, till a very short time ago, was a relatively unknown term. It has exploded on the online arena recently as a means to reach the millions of prospective customers who look for information online. Youtube, Twitter, StumbleUpon, MySpace, Facebook, LinkedIn, etc. are becoming popular means of social media marketing for businesses. Some time ago, we covered the topic of using social media marketing as a tool to reach target customers. Some of the highlights from that post were:- The concept of Social Media Marketing has exploded into the business scenario recently as the best way to communicate with target audience as well as for Search Engine Optimization. It is the most popular concept in vogue for internet marketing today.
- Compared to the millions of consumers businesses can reach through the internet, traditional marketing methods can only reach a limited number of people.
- Today companies, in addition to website optimization and SEO, are embracing social media marketing to reach its consumers.
Let us now move on to the 5 steps through which you can get great traffic to your website.
Drive Traffic to your Website through Search Engine Optimization
Once you have designed and developed your website, it is important to make it visible to the online users. In addition to having great products and services, you will need Search Engine Optimization to popularize your website. One simple tactic for starting SEO for your website is having a keyword-rich domain and integrating those keywords in the titles of your web pages. All you have to do then is to use the primary keyword and keyword phrases in the content you put up on your website. If your content is new and interesting and has a decent keyword density, the search engines will find you. After you optimize your website, you can consider other options like link building and paid forms of advertising like Pay Per Clicks etc. If taking care of all these details sounds tedious, you can hire a SEO expert.
Blog about Subjects Close to you
Blogs have become the informal way of connecting with the customers for many companies. They serve the dual purpose of making the company visible online as well as scoring points with the customers. Setting up your own blog is a simple and free process. You can get your own blog set up and ready for posts in three clicks on blogger.com, a site owner by Google. Updating a blog frequently and consistently with interesting information can help you interact with customers and gain a valuable insight to their likes and dislikes. With this feedback, you can improve your products or services in accordance to the taste of the customers. Optimize your blog posts a little for search engine optimization and voila, your blog will assist you in not only online community building but also driving valuable web traffic to your site.
Use the Social Media Network
As said before, social media marketing is the emerging trend to reach out to customers of all types. With millions of users hooked on to social media sites such as Youtube, Twitter, StumbleUpon, MySpace, Facebook, LinkedIn, etc. these websites are a great way to make your own network of dedicated followers. Create an attractive profile on one of these websites and keep friends, family and business associates updated on what’s happening in your business. Links of your business website on these profiles will also help in Search Engine Optimization for your website.
Make your Network and be Helpful
Just making your profile and posting updates is not enough to popularize your business on the social media network. You need to interact with other users, ask questions, and in some cases, answer them. Such interaction will give you crucial feedback which can be integrated into your business. Only if you give users some useful information and be helpful to them will they be interested in what is happening with you.
Keep Updating your Website with New Features
Lastly, keep updating your website with unique features which will interest the users so that they keep coming back to use them. Regularly updating your website also helps with search engine optimization and helps better search ranking of your website.
These 5 steps of search engine optimization and social media marketing will help you create a strong web presence and impression on your potential customers. But it is also important to remember the basics: people want great products or services for reasonable prices from a knowledgeable and trustworthy vendor. Having an ideal combination of these factors is a sure-shot way to success.
1 comment:
Interesting!
I feel like there is a scarcity of good marketing today. Good marketing means which can convert the leads into sales. The only marketing that has moved me in the last couple of years is Social Media Optimization.
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