Search engine optimization is a very popular method to get business from websites, which is being embraced by most businesses today. As a result of this, the demand for an experienced SEO company which can get visible results in improving search engine rankings has increased. However, the growing number of SEO companies also means that there are some SEO service providers which bend the rules a little to achieve results in a short time. Such SEO techniques are unacceptable by the search engines and are known as Black Hat SEO techniques. Usage of such unethical techniques over a long term by your SEO company may get your website banned from major search engines.
If you are using a SEO company or looking for one, the following are some of the Black Hat techniques which you should look to avoid:
Content Cloaking
One major Black Hat technique used by unethical SEO companies is cloaking of content, which means hiding content within the web page in the hopes of increasing search rankings. This ensures that the search engines and visitors see different content. A common example of cloaking used by unethical SEO service providers is writing keywords in the same color as the background, so that they are seen by the search engines but not by the visitors. This indicated to the search engines that the page is full of relevant keywords. If any search engine spots this trend, the website can be banned. Make sure to hire only a SEO company which uses ethical SEO techniques and provides you with affordable SEO services.
Stuffing of Keywords
An unethical SEO company may try to stuff your web page with keywords in order to improve its rankings. This is one of the most visible unethical SEO practices and a sure-shot way of getting a site banned. What an experienced SEO company should realize is that search engines are changing their selection criteria and making it stricter by the day. Any efforts to mislead them will only damage your website rather than help it.
Farming of Links
Link building between relevant sites can improve search rankings quite a bit. However, some SEO service providers take this too far by building link farms to increase inbound links. Such websites do not have any relevant content and are used by a SEO company only for linking purposes. An experienced SEO company will never use such techniques for link building, and provide only you with the affordable SEO service package that you require for your business.
Being aware of such Black Hat SEO techniques will help you avoid hiring an improper SEO company for your business. Ask friends and other acquaintances for a reputed SEO service provider, who can slowly and steadily improve your website’s rankings.
2 comments:
Thanks for writing, I very much liked your newest post.The best way to find the best SEO company for you business is to
actually phone the SEO companies up. Explain your business to them. If they can't understand your business, then they probably can't help you. The top SEO companies understand SEO, but they also understand the needs of their clients. The best seo company can look into your business and figure out what your key customers are typing into
Google. There's no point in hiring a SEO company that doesn't understand what your business is about. Without that knowledge, how
will they know what keywords do to SEO for?I 'm Prasen a community member at small business seoin the world.
SEO is just all about consistency and doing the correct white hat things.
Stay away from the dark side and work hard at your onsite optimization and link building, and you will see success.
Of course proper keyword research is essential too.
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