Thursday, April 22, 2010

Avoid a SEO Company Using Black Hat Techniques

Search engine optimization is a very popular method to get business from websites, which is being embraced by most businesses today. As a result of this, the demand for an experienced SEO company which can get visible results in improving search engine rankings has increased. However, the growing number of SEO companies also means that there are some SEO service providers which bend the rules a little to achieve results in a short time. Such SEO techniques are unacceptable by the search engines and are known as Black Hat SEO techniques. Usage of such unethical techniques over a long term by your SEO company may get your website banned from major search engines.

If you are using a
SEO company or looking for one, the following are some of the Black Hat techniques which you should look to avoid:

Content Cloaking

One major Black Hat technique used by unethical
SEO companies is cloaking of content, which means hiding content within the web page in the hopes of increasing search rankings. This ensures that the search engines and visitors see different content. A common example of cloaking used by unethical SEO service providers is writing keywords in the same color as the background, so that they are seen by the search engines but not by the visitors. This indicated to the search engines that the page is full of relevant keywords. If any search engine spots this trend, the website can be banned. Make sure to hire only a SEO company which uses ethical SEO techniques and provides you with affordable SEO services.

Stuffing of Keywords


An unethical SEO company may try to stuff your web page with keywords in order to improve its rankings. This is one of the most visible unethical SEO practices and a sure-shot way of getting a site banned. What an experienced
SEO company should realize is that search engines are changing their selection criteria and making it stricter by the day. Any efforts to mislead them will only damage your website rather than help it.

Farming of Links

Link building between relevant sites can improve search rankings quite a bit. However, some
SEO service providers take this too far by building link farms to increase inbound links. Such websites do not have any relevant content and are used by a SEO company only for linking purposes. An experienced SEO company will never use such techniques for link building, and provide only you with the affordable SEO service package that you require for your business.

Being aware of such Black Hat SEO techniques will help you avoid hiring an improper
SEO company for your business. Ask friends and other acquaintances for a reputed SEO service provider, who can slowly and steadily improve your website’s rankings.

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Monday, April 5, 2010

Looking for affordable SEO services? Ask the SEO company the following questions

As a business owner, you may be looking to take advantage of search engine optimization, which has become a popular means to capture the attention of the online audience. However, today there is a flood of SEO companies, which are offering “expert services” at “unbelievable discounts” and “guaranteed rankings”. Very few of these so-called expert SEO companies are actually experienced at ethical search engine optimization techniques though. You hence need to sort through all of the affordable SEO services available and select the one that is best suitable for your business. We have compiled a list of some questions you can ask the potential SEO company, which will give you an idea regarding their expertise and experience.

You should look for the following information when you consider any SEO company to provide optimization services to you:
  • Is my website guaranteed No. 1 ranking with your SEO services?
An experienced SEO company will never give you an emphatic “Yes” as an answer to this question. No SEO services company, can guarantee rankings on search engines. Organic search results cannot be influenced by any means, so there is no guarantee of No. 1 ranking for any website. An ideal SEO company for your business should provide you with an affordable SEO service which suits your business’ requirement and helps in improving your website’s rankings.
  • Will you change my website?
Each SEO campaign has two factors: onsite and offsite SEO. The SEO company you select might need to make some changes to your website for the onsite SEO, according to the techniques it uses. Ask the SEO company in question which changes will be made, so that you are aware of them beforehand. The content of your website content, its navigation structure, back end coding etc. is very important for search engine optimization. If you are getting SEO services for the first time, ensure that your affordable SEO service package includes an overhaul of your website.
  • Will you be able to prove the results you achieve?
Your SEO company should be able to justify its SEO efforts by providing you with results with which you can evaluate your website’s progress. While inquiring with any SEO company, you should not only check out their affordable SEO services, you should also pay attention to what kind of reporting the SEO company provides. It is only on the basis of such reports that you will be able to judge the success of your SEO campaign.
  • What kind of SEO strategies will be used to boost my website’s rankings?
You should be looking for a SEO company which can undertake ethical SEO strategies to improve your website’s search rankings. Many SEO service providers, in their haste to boost rankings, use Black Hat SEO techniques to achieve quick results. You should watch out for such kind of SEO companies, who use spamming and other unethical means to achieve rankings. Your affordable SEO services package need to include White Hat SEO strategies, which are accepted methodologies by search engines and SEO experts to improve search engine rankings. Such techniques might take time to take effect, but in the long term, they will benefit your business more.

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Friday, April 2, 2010

Happy Easter 2010!!

It’s time to celebrate again: Easter 2010 is upon us.

Analytix Solutions wishes all its blog readers a very happy Easter celebration. We hope you have a great time with your family and friends over the Easter weekend.


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