Measuring Your SEO Performance

‘SEO’ is a universally known term for “Search Engine Optimization”. Most of the people talk about various SEO terminologies such as off-page, on-page, robots, sitemap, press release, articles, blogs and many more. Do you know of any proven metrics to measure the success of your SEO campaign? Does your SEO provider provide you with comprehensive statistics to demonstrate the results of your SEO Campaign? Do you get any business intelligence reports from your SEO on the basis of which the parameters hampering the success of your campaign can be identified and corrected?

As a professional SEO service provider we not only build and execute your SEO campaign but also on a periodic basis analyze results using performance measurement metrics and help us identify weak links in the campaign, if any. Constant analysis and improvement of methods helps to sustain top listings in search engines on a consistent basis. Consistency in maintaining top rankings in search listings helps in building the online brand presence that every business yearns for.

In this article, is a case study of one of our clients and how using our performance measurement metrics and improvisation techniques we have consistently delivered impressive results and help them maintain consistent web traffic.

“Before” graph represents the value of not optimized website.
“After” graph represents the value of Optimized website by us.

Website Traffic Analysis:

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Result: Increase in web traffic from 1,381 to 2,228 per month which is the nearly double as compared to the traffic prior to optimization.

Keywords Analysis:

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Result: Increase in keyword visits from 839 to 1,282 per month which is the nearly double as compared to the traffic prior to optimization.

Goal Conversion Detail:

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Result: Increase in Goal Conversion means website is reaching to the right target audiences and they are reaching to the right source i.e, website's particular webpage.

The ultimate goal of the any business website is to convert the visitor into a prospect. We build an action plan to not only widen the online brand visibility of our client but also maintain a focus on the ultimate objective of website i.e. generating prospects. Through website optimization and targeting relevant keywords and persistent efforts on reaching out to your prospective client base we well and truly convert your website into a value proposition for your business.

As a top performing SEO Provider our USP lies in the fact that our focus is not only to optimize your website for Search Engine Performance but also to make it an effective and usable tool in your overall marketing plans. If you are looking for something more than just SEO Services just speak to us once and we will demonstrate how website could drive the growth of your business. Contact Us Today !!!

Black Hat Technique – An Illegal Gateway to SEO Success

Search Engine Optimization (SEO), the most popular web marketing technique to register your online presence, is getting more and more acceptance and boom with the accelerating quantum of websites being launched each day. So is the mushrooming of SEO services offered by various SEO companies making it difficult to choose the right SEO service provider to hire to improve ranking of your website!

Let's have a better insight of the techniques facilitated for optimization purpose. These include - Black Hat and White Hat. These days people are falling prey to Black hat technique which is categorized as 'illegal' by the search engines but due to its instant results, it has been opted for by several companies ultimately landing them in trouble. How it works and what are the consequences? Have a look!

How Black Hat Techniques Work

There are certain guidelines to be followed for optimization of the websites as directed by major search engines. Black hat technique is one of the growing techniques, claiming fast optimization but not without fast adverse impacts on your site. Black Hat SEO methods include a commonly used practice called clocking which involves creating separate web content for search engine and separate for site visitors, excessive usage of keywords in the content, facilitating popular but non-relevant keywords in the texts.

Results of Adopting Back Hat Technique

All these maneuvers of Black Hat technique can result in sudden increase in your SEO ranking but it will also ban your website or you may also get penalized for the same by the major search engines. Banning of website or penalization for facilitating wrong techniques will lead to drop in SEO ranking and consequently losing business.

To avoid any such disaster of getting banned and penalized, hire only eminent SEO service provider which has the track record of relying on white hat techniques as a part of their SEO services. Don't forget the greater the temptation of improved ranking through black hat technique sounds the results of employing unscrupulous techniques are even stronger.

So, next time when you hire an SEO service provider, don't get impatient in catapulting your website ranking overnight. Allow the SEO service provider to adopt fair means of improving your SEO ranking because the probability of sustaining the ranking will be higher, if right SEO services are entailed.

Happy Father's Day

A great salute to the Father as a guiding force in our lives! Analytix Solutions wishes you a Very Fruitful and Happy Father’s Day!