You will be flooded with tips and suggestions on how to optimize rankings on Google, but before embarking on Search Engine Optimization plan to improve your Google search rankings, be sure on what NOT to do.- Excessive Keywords Placement:
Don’t go over-board with stuffing target phrases and keywords within your body text. Forceful stuffing of keywords everywhere just because you can do so is not going to improve rankings, in fact your content will look extremely silly and your rankings will deteriorate. Always employ a professional content writer who knows how to draft a smooth seamlessly flowing content naturally containing your targeted keywords without it coming across as amateurish or forced.
- Keyword Dilution:
Targeting too many unrelated keywords on a page might detract from main theme or objective of your website. It will confuse the search engine crawlers. It might also reduce the impact of your power (main) keywords which should be the main focus your efforts to improve your rankings. Be very careful during selection of relevant keywords to avoid costly mistakes.
- Duplication of Content:
Going over-board with duplicating content within the same page or pages and stealing content or images from other sites might land you in copyright violation and get your site banned. Be safe, be ethical! If you are eager to avoid duplication but are not sure of how you can confirm this for your website, simply put your URL details on www.copyscape.com that will provide the entire summary of content duplication instances done knowingly or unknowingly.
- Hidden Text:
Avoid short cut routes like placing hidden text which cannot be viewed by users. Hidden text are those which are hidden in invisible div layers or text on the same colored back ground (white text on a white background) or text located below the fold with vertical scrolling disabled. Whatever techniques adopted to insert such text, you can land in hot waters and it is definitely not recommended.
- Flash based websites:
Although flash websites are attractive eye-candies and will not land you into any trouble with search engine crawlers, it is still not going to do you any favors during search. Websites that are all flash have little or no content for search crawlers to scroll and digest thereby drastically reducing page rankings. If you still wish to go with the Flash theme, it is generally recommended to have dual versions, with HTML version for search engines to crawl and also for those visitors who might prefer HTML version while you can also keep your flash one. Also, double check that the flash files do not overweight the page size of your website leading to more downloads time.
- iFrames Site
iFrames has been banned by Google search engine crawlers as it cannot read the Frame content. Having a iFrame content is definitely going to do ‘no good’ for your site.
- Backdoor pages:
Creating multiple websites or pages with are nearly identical with slight differences in the content to try and fool Google in grabbing some rankings might seem easy but can again land your site into trouble. Such pages are created to go with pay per click campaigns, but can end up being detrimental if found out by Google. If your idea to creating multiple yet similar web pages is genuine and you want to avoid from being termed as back door pages, place a different content and have two way links function for those Web Pages.
- Cloaking:
The rule is very simple – NEVER EVER CLOAK. Cloaking is when you have a different content on display for search crawlers and a different one for human visitors. Google dislikes this and if caught your site is blacklisted.
Taking care of few simple rules while going ahead with your search optimization strategy can save you lot of heartburns later on. Always remember knowledge is power! So keep yourself constantly updated on Google rules and regulations for search and rankings.
No comments:
Post a Comment