Internet Marketing Terms for Newbies - II

In continuation to the previous post where we have described important internet marketing terminologies; find few more terms that would be useful:

21. Guerilla marketing: Unconventional marketing intended to get maximum results from minimal resources.

22. Hit: Any one file downloaded from your site one time. A single page of a web site, viewed once, may generate 30 or more hits.

23. Home page: The main page of a Web site.

24. Hybrid model : A combination of two or more online marketing payment models

25. Impressions: I Instances of an online advertisement being displayed for any Web user.

26. Inbound link: A link from a site outside of your site.

27. Outbound link: A link to a site outside your site.

28. Interactive agency: An agency offering a mix of Web design /development, Internet advertising/marketing, or E-Business/E-Commerce consulting.

29. Invisible Web: The portion of the Web not indexed by search engines.

30. Keyword: A word used in a performing a search.

31. Keyword research: The search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).

32. Link popularity: The 'vote' provided to a page on your web site when another web site (or page within your web site) links to it. Search engines include these 'votes' in their ranking algorithms.

33. Navigation: Facilitating movement from one Web page to another Web page.

34. Pageview: Request to load a single web page. If I visit your web site and look at 2 pages that will count as 2 page views.

35. PPC: Pay Per Click marketing is a bid for top position in the sponsored search engine rankings. Higher bids have a better chance of a higher ranking, although there are other factors. One is advisable to set bids after careful research and analysis of keywords to optimum results.

36. PPL: Pay per lead (PPL) is an online advertising payment model in which payment is based solely based on qualifying leads.

37. PPS: Pay per sale (PPS) is an online advertising payment model in which payment is based solely based on qualifying sales.

38. RSS: It stands for ‘Really Simple Syndication’ where in a type of text file delivers a list of headlines and content directly to feed readers and other software.

39. SEO: Search Engine Optimization is working to ensure your web site will get as high a ranking as possible in the unpaid search results in the major search engines.

40. Social Media: Usually refers to the many blogs, bookmarking sites and other sites that allow visitors to interact with each other and the web site owner.

41. Static web site: 'Static' refers to the fact that the page does not change.

42. URL: It stands for Universal Resource Locator. http://www.analytixsolutions.com/ is the URL of one page of this site.

43. Unique visitors: Individuals who have visited a Web site (or network) at least once during a fixed time frame.

44. Web Analytics: Taking traffic data and other information about your web site, analyzing it, and then providing insight. Note that a raw report is not analytics.

45. Web site usability: The ease with which visitors are able to use a Web site.