You would have often heard SEO Guru or SEO service providers asking “Which are the keywords you want to optimize for your search engine optimization?”
Keyword research is the backbone of a good SEO plan. If you select ineffective keywords or focus on wrong ones, your entire search engine strategy might go kaput, since you will not be attracting the right kind of audience to your website. It is all well and good to get to the top 5 or 10 ranking on Google, Yahoo, MSN or any other major search engines, but ask yourself this simple question “Is the traffic to your website converting into results you want?” If not, your SEO strategy is really not that effective.
The problem faced during selecting the right keywords is proximity to your own business. Since you are so close to your own business you might wrongly have a myopic view and you would unintentionally focus on keywords you want your audience to search, thinking it best describes your product/services. But usually it’s completely the other way around. You need to understand how your audience search for your product/services and be there to be found with those search words. Best way to combat this would be ask someone not related to your field to come up with words to search for your product and services. You will be amazed to see the results.
The average internet surfer out there is still using vague keywords or phrases to search answers to their problems. They will generally not be aware of technical jargons or typical terms you use to describe your product/services. It would be beneficial if the right blend of keywords are used that are most likely to attract your target audience.
Web users who commonly use search engine seem to fall into two categories. They either enter in one or two word searches, or then enter detailed (often too detailed) phrases. Monitoring your own search activities, particularly when you are frustrated with the results, may help to define how you can best optimize your own site to snare those search terms.
One of the best ideas is to ask your SEO agency to provide you a Keyword Traffic Analysis and Trend report that should aide your decision to choose the final keywords. The best SEO professionals are able to advise you on those keywords or key-phrases that users are likely to use and not based on what you would like them to use. They will also research your industry and competitors prior to kicking off your SEO strategy that would give you a much clear idea on the returns you can expect from your SEO program.
Keyword research is the backbone of a good SEO plan. If you select ineffective keywords or focus on wrong ones, your entire search engine strategy might go kaput, since you will not be attracting the right kind of audience to your website. It is all well and good to get to the top 5 or 10 ranking on Google, Yahoo, MSN or any other major search engines, but ask yourself this simple question “Is the traffic to your website converting into results you want?” If not, your SEO strategy is really not that effective.
The problem faced during selecting the right keywords is proximity to your own business. Since you are so close to your own business you might wrongly have a myopic view and you would unintentionally focus on keywords you want your audience to search, thinking it best describes your product/services. But usually it’s completely the other way around. You need to understand how your audience search for your product/services and be there to be found with those search words. Best way to combat this would be ask someone not related to your field to come up with words to search for your product and services. You will be amazed to see the results.
The average internet surfer out there is still using vague keywords or phrases to search answers to their problems. They will generally not be aware of technical jargons or typical terms you use to describe your product/services. It would be beneficial if the right blend of keywords are used that are most likely to attract your target audience.
Web users who commonly use search engine seem to fall into two categories. They either enter in one or two word searches, or then enter detailed (often too detailed) phrases. Monitoring your own search activities, particularly when you are frustrated with the results, may help to define how you can best optimize your own site to snare those search terms.
One of the best ideas is to ask your SEO agency to provide you a Keyword Traffic Analysis and Trend report that should aide your decision to choose the final keywords. The best SEO professionals are able to advise you on those keywords or key-phrases that users are likely to use and not based on what you would like them to use. They will also research your industry and competitors prior to kicking off your SEO strategy that would give you a much clear idea on the returns you can expect from your SEO program.
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